Essay on Pillsbury Cookie Challenge - 694 Words

Pillsbury Cookie Challenge What are consumer insights? In order to market a product, we must first understand customer needs and wants. Consumer insight is the information gathered about a target population in order to better align market strategies with consumer needs. The goal is to better understand the customer  ­ in the Pillsbury Cookie Case, Guillen focused on his cookie customers. What types of challenges can benefit from consumer insights? One type of challenge that can be solved using consumer insights is increasing volume and profit growth of particular business segments. Generating new insights into current and potential consumers allows for a more focused marketing effort that appeals to consumers. Understanding the consumer†¦show more content†¦Sample size is typically small and more open ended. Interviews, in ­home ethnographies, and focus groups are used to explore consumer and understand consumer behavior. Skilled administrators are more likely to carry out quantitative research due to its complex and objective nature. Do you think that the team has sufficient information after conducting the usage and attitude study? Why did the team decide to run the in ­home and discovery workshops as well? The team gathered a wealth of information about the products strengths and weaknesses, but lacked important consumer ­brand relationship information. Supplementing the Consumer Insight Team research with the Usage and Attitude Study provided a well rounded customer understanding. Ethnography (in ­home studies) were effective at providing insight into the world of the consumer. TerraNova Market Strategies Inc. understood that the consumer purchase goes beyond purchasing the product at the store. Post ­purchase behavior is important to maintain and grow the cookie ­customer base. This open ended type of research allowed administrators to observe, rather than interview consumers as they used the product. These type of two hour in ­home studies allow for a more intimate understanding of consumer personal motivations and actions that a traditional structured research model could not measure. By understanding the â€Å"big picture† the team is able to better understand howShow MoreRelatedCase Study : Pillsbury Cookie Challenge Essay1448 Words   |  6 PagesMKMR 201: Mon, Wed 12.45 p.m. - 2.00 p.m. Group B4 Stephen Aber(I got , Tyler Holsopple, Michal Jastrzebski, Courtlen Oates, Larry Wang Pillsbury Cookie Challenge - Case Study Situation analysis: Ivan Guillen was asked to develop a marketing strategy in Canada to improve the business portion of the Pillsbury refrigerated baked goods category of General Mills (pg 1). Problems he faced: All of the new product advertisements came from United States and had to be adaptedRead MoreThe Pillsbury Cookie Challenge Case Study1846 Words   |  8 PagesThe Pillsbury Cookie Challenge is a case study written by Natalie Mauro under the supervision of Professor Allison Johnson. The case study creates an open discussion about what the marketing manager of the refrigerated baked goods category for Canada General Mills should do to revive his products. Ivan Guillen, the marketing manager, was faced with tough challenges. He was initially â€Å"†¦faced with the challenge of developing a strategy that would lead to improved business performance on his category†Read MorePillsbury Challenge v2 Essay2498 Words   |  10 Pagesï » ¿ International Consumer Behaviour Pillsbury Cookie Challenge The Canadian market insight Maà ©va Larousse – Esther - Élodie Monthà © - Frank Yogo - Marine Dallery INTRODUCTION The Canadian Pillsbury ready-baked goods cookie line is experiencing disappointing performance, and the marketing manager at General Mills Canada Corporation is under pressure to make strategic decisions that will help turn around the segment. The marketing manager has engaged the help of the consumerRead MoreEssay on Pillsbury Case Marketing1758 Words   |  8 PagesMike Johnson Pillsbury Case Beth Gallant 1) What are the challenges that Ivan Guillen faces in his role as marketing manager of the RBG business? As marketing manager of the RBG business, Ivan Guillen must propose a solution to repair Pillsbury refrigerated baked goods (RGB)’s business performance. Since the refrigerated-cookie product line consisted of 62% of RBG’s unit sales and over 75% of the company’s profits, Guillen found it appropriate to alter this segment in the market. ProposingRead MoreUnethical Food Marketing to Children1432 Words   |  6 Pagesthat contain some sort of cartoon character or bright, colorful, and fun packaging meant to attract to kids: Lunchables, Campbell’s soup, Spaghetti Os, Macaroni, anything with the Pillsbury Dough Boy, Bugles, Cheetos, Keebler cookies, animal crackers, pop tarts, Fruit snacks, Fruity Pebbles, Cocoa Puffs, Lucky Charms, Cookie Crisp, Trix, Honey Smacks, Fruit Loops, Cap’n Crunch, Hawaiian Punch, Hostess cakes, Kid Cuisine, Trix yogurt, and Popsicles. If you’ll notice, all of these foods listed are processedRead More20 Ways to Motiv ate Staff2857 Words   |  12 Pagesa guest speaker on this subject. Because stress is an ongoing concern, anytime is a good time for a seminar like this to take place. Be as flexible as you can with breaks during the course of the day. 19. Pizza/Popcorn/Cookie Days. Every now and then pizza, popcorn, or cookie days will help break up that everyday routine and help people stay motivated. Because it is a natural tendency for people to get excited in anticipation of something, structure some of these days in advance. Then buy someRead MoreHaagen Dazs Case Study13645 Words   |  55 Pagesin ice cream category. Unilever today unveiled plans to shake up the ice cream market and strengthen its global leadership by boosting its US$ 6.6 billion global ice cream business. One of the biggest changes in ice cream industry that challenges most of the companies is the change in consumer buying behavior. Bulk ice cream used to dominate the market with 70% share, while the rest are frozen novelties. Today, the share has been reversed to 30% and 70%, in favor of frozen novelties. However

Euthanasi Active And Passive Euthanasia - 1229 Words

According to David Theo Goldberg, â€Å"Euthanasia involves terminating the life of an ailing person in order to prevent him or her further suffering† (459). The ending of one’s life should only be a last resort after having unbearable and untreatable illnesses. Euthanasia is classified into two categories which are active and passive. Goldberg also refers to active euthanasia as the ending of one’s life by administering a lethal treatment, while passive euthanasia is withdrawing treatment that may preserve life. More so, both active and passive euthanasia is classified into broader categories Voluntary, Non-Voluntary and Involuntary. Voluntary euthanasia must be requested by the patient, Involuntary are made by an indirect preference and Non-voluntary is neither requested or consented to. While it is evident that both forms of euthanasia results lead to death, I am more so a strong supporter of active euthanasia because in many instances a patient decisions are conveyed (voluntary) either physically or verbally. Many patients that experience passive euthanasia are not able to communicate when attached to a machine because the conditions are way worst where they know nothing about what is happening (non-voluntary). Euthanasia is a moral choice because people should be able to act on their own sovereignty as they have their own view of life and death, they know the consequences and they know their rights. Many people have their own beliefs as it relates to life and death. WhileShow MoreRelatedEuthanasi Active And Passive Euthanasia1634 Words   |  7 Pagesof Alabama, wrote a paper called Active and Passive Euthanasia where he argues against the distinction between killing in letting die. He says that the distinction is made on morally irrelevant grounds. He says that the distinction between passive and active euthanasia should not be based on whether or not wanted more morally permissible then the other. To prove his point Rachel uses three dif-ferent examples, which included different circumstance where euthanasia is involved. He looks at each exampleRead MoreEuthanasi Active And Passive Euthanasia995 Words   |  4 Pagesabout euthanasia in such depth until this assignment. It isn’t something completely new to me because I have heard about it, it happens everywhere, even if you or I don’t see it. But, I never gathered my thoughts about such a serious topic. Reading such opinions from these authors made me find out more about this topic but I cannot say I have came to a clear and set decision or opinion about euthanasia. As James Rachels states, â€Å"I can understand why some people are opposed to all euthanasia, and insistRead MoreEuthanasi Passive Euthanasia And Active Euthanasia Essay1927 Words   |  8 Pageschoosing euth anasia. The family or caregiver may pressure the patient into choosing euthanasia just so they could be relieved of the burden of caring for said patient. This may happen because the family or caregiver has had a lot of pressure put onto them. Financial burden being a leading factor. Although there is no data that completely verifies this possible problem, opponents argue that it can be a possible issue and that it should be addressed. (Ezekiel 637). There are two types of euthanasia. PassiveRead MoreEuthanasi Active And Passive Euthanasia1562 Words   |  7 PagesEuthanasia, also known as voluntary or assisted suicide, is used for terminally ill patients to end their lives instead of undergoing painful treatments and torment of waiting for death. There are, however, two different ways in which A can bring about B’s death. In this essay I will present the distinction between active and passive euthanasia as explained by James Rachels in his article called â€Å"Active and Passive Euthanasia†. I will also debate whether euthanasia is justified or not by presentingRead MoreEuthanasi Active And Passive Euthanasia1973 Words   |  8 Pages The issue of whether active and passive euthanasia are distinct continues to be important to philosophers, ethicists and health care professionals. Euthanasia is the act of ending a patient’s life when the circumstance for that patient is unbearable or untreatable by medical treatment (Ozcelick, Tekir, Samancioglu, Fadiloglu Ozkara, 2014, p. 94). Namely, there is active and passive euthanasia. Both are indicative of the acts that root in the intention to end a patient’s life. For the purpose ofRead MoreEuthanasi Voluntary Active Euthanasia, Passive Euthanasia And Physician Assisted Suicide1143 Words   |  5 PagesAmerican Heritage Dictionary euthanasia is defined as the art or practice of ending the life of a person or animal having a terminal illness or a medical condition that causes suffering. Euthanasia should be a individual choice to end a patient s life. This keeps them from going through excruciating pain due to an incurable disease. Some people think euthanasia should be out of the picture while others inquiry the effectiveness of these actions. With effectiveness, euthanasia is classified in three

Oedipus The King A Tragic Hero - 987 Words

Like most greek tragedies, Oedipus the King had a tragic hero whose downfall was the result of a tragic flaw. Oedipus, like other greek characters, did not see his errors until his reign was coming to an end. Oedipus, the man who saved Thebes did not understand that every good thing must come to an end. A tragic hero defined by Aristotle has five characteristics that lead to their downfall and their understanding of why the situation happened. Oedipus is the ideal tragic hero because his downfall followed the five characteristics. Hubris, translation is excessive pride. This this is a term that is mostly used to define greek literature. Oedipus was a very proud man because of his victory against the Sphinx. To the citizens of Thebes his was their idol; Oedipus the Great, the king who tried to control his fate. Oedipus tried to control his fate when he ran away from Corinth after hearing the prophecy told by Apollo’s oracle, â€Å"I fled in the opposite direction From Corinth† (808-809). Ironically his attempt to escape fate was the cause of his downfall because if he did not attempt to run away from the prophecy he would not have done what he feared the most. Besides from having a noble stature, which is one of the most important characteristics considered by Aristotle because he believed a tragic hero must be better than the ordinary man. An ideal tragic hero is a man that is superior and holds a high social standard, but also intelligent. Another event that resulted in theShow MoreRelatedOedipus The King : A Tragic Hero1541 Words   |  7 PagesAristotle (384-322 B.C.) defines a tragic hero as one who possesses the characteristics of hamartia, peripeteia, anagnorisis, and that the characters fate must be greater than deserved (Else). Since the main character in Sophocles’ classic tragedy Oedipus Rex or Oedipus the King matches up to Aristotle’s definition, Oedipus certainly exemplifies what it is to be a â€Å"tragic hero.† The play’s protagonist Oedipus is revered as a good man and intelligent ruler who acts quickly to support Thebes- a cityRead MoreThe Tragic Hero Of Oedipus The King1528 Words   |  7 Pagesdescribes the tragic hero as having three components which should be present in order to influence the audience. The audience must become involved emotionally with the hero so they become fearful for his welfare or well-being. The concluding suffering of the hero draws pity from the audience. Aristotle describes this emotional transition as â€Å"catharsis† which refers to the purging or releasing of emotions. This is what Aristotle believes entices audiences to watch tragedies. The hero must also beRead MoreThe Tragic Hero Of Oedipus The King987 Words   |  4 PagesWhile exemplifying the high estate, noble character, and flawed nature of Aristotle’s tragic hero, Oedipus fails to have a personal mistake become his undoing, hence denying him the status of Aristotleâ₠¬â„¢s tragic hero. A key criteria of Aristotle’s tragic hero is that he or she comes from high estate, such as a royal family. Aristotle’s definition of the tragic hero is well thought out in this manner. High status is important as it gives the character a long way to fall (Kennedy Gioia, 2013). ThisRead MoreTragic Hero In Oedipus The King1502 Words   |  7 PagesThe idea of a tragic hero was first thought of by the philosopher Aristotle in his work, â€Å"Poetics†. In article discussing the philosopher’s ideology of a tragic hero, with emphasis on hamartia, the author states: The function of a tragedy is to arouse the emotions of pity and fear and Aristotle deduces the qualities of his hero from this function. He should be good, but not perfect, for the fall of a perfect man from happiness into misery, would be unfair and repellent and will not arouse pity. SimilarlyRead MoreThe Tragic Hero Of Oedipus The King1156 Words   |  5 Pages The topic I chose is the tragic hero topic. There exists a number of parameters that describe a tragic hero and thus it was my desire to get to understand these parameters. It was also my desire to be in position to give the difference between normal heroes and a tragic hero and give see the main dimensions of the two figures. I preferred to work with the book by Sophocles Oedipus, the king, in order to portray the attributes of a tragic hero. The book contains adequate information concerning theRead MoreThe Tragic Hero Of Oedipus And King1060 Words   |  5 Pageshowever, Oedipus and Dido lost much more than that. These were two great leaders that both, suffered by losing their reputations, their sanity, and their kingdoms. These are two great examples of what a tragic character displays, according to Aristotle’s conception. Aristotle’s definition of a tragic hero is a distinguished person occupying a high position, living in prosperous circumstances and falling into misfortune because of an error in judgment. King Oedipus and Queen Dido are tragic charactersRead MoreOedipus the King a Tragic Hero936 Words   |  4 PagesEnglish 1302-6504 Mrs.Weatherford 21 November 2011 A Tragic Hero Indeed! In Sophocles tragedy Oedipus the King, King Oedipus swears to solve the murder of former King Laios in order to free the city from the plague. The plague taunts the city destroying crops and livestock and making the women unable to bear children. A seer, Teirsias tells Oedipus that he himself is Thebes’s pollution for killing his father and marrying his mother. Oedipus ignores his words and is blind to the truth until he discoversRead MoreOedipus The King : A Tragic Hero870 Words   |  4 Pagestragedies and his most famous being performed there. While only seven of his plays have survived, many, like Oedipus the King, are still prevalent today. It definitely meets the five main criteria for a tragedy: a tragic hero of noble birth, a tragic flaw, a fall from grace, a moment of remorse, and catharsis. Oedipus the King is seen as a perfect tragedy. It features a hero with a tragic flaw, Oedipus, and highlights many common themes in Greek tragedy such as fate or destiny, love, pride, loss, the abuseRead MoreOedipus : The King Of Thebes And Tragic Hero Essay728 Words   |  3 PagesOedipus: The King of Thebes and Tragic Hero Ancient Greek Literature encompasses an assortment of poetry and drama to include the great masterpieces of tragedy. In Classic Literature, tragedies were commonly known for their elaboration of a protagonist fitting the classification of a tragic hero. This type of a tragic hero often collectively described as a character of noble birth, facing an adversity of some nature and a fate of great suffering. The characteristics of what encompassed a tragic heroRead MoreThe Tragic Hero Of Sophocles Oedipus The King1518 Words   |  7 Pagesaudiences so well. A tragic hero plays the most essential role in this. Tragic heroes can be defined differently for whoever is trying to force a character into the tragic hero mold. However Aristotle, the great Greek philosopher, established an outline of the requirements a tragic hero has to meet in order to be considered one. These requirements include a downfall, a hamartia, and recognition of said tragic hero’s condition. Oedipus, the prot agonist of Sophocles’ play Oedipus The King fits the mold.

Perspectives of the Afterlife Essay Example For Students

Perspectives of the Afterlife Essay Perspectives of the AfterlifeSocrates, Epicures, and Cicero all viewed death and the afterlife from very different perspectives. This is possibly because of the different eras in which they lived, and their personal pursuits and beliefs. These perspectives, however are not always contradictory, but often mirror each other’s views. Socrates was of the Hellenic Age. An age in which the Greeks confidently believed that their way of life was superior to all. It was a time of pride in the poleis. Athenians participated in civic functions and rites. Public worship was incorporated into civic festivals as attitudes towards the deities changed (Text 54). Socrates launched a new era in philosophy, teaching that â€Å"Virtue is Knowledge.† Sadly, the Athenians of this era perceived, Socrates, as a threat to their way of life. His focus on human problems and his desire to empower individuals to make there own choices led to accusations of impiety and the corruption of the Athenian youth. He was sentenced to death (Text 64). The Hellenistic Age in which Epicurus lived was more racially mixed and ethically varied than Hellenic Greece (Text 79). However, the sense of belonging that characterized the Hellenic poleis was replaced by a feeling of isolation, loneliness, and even helplessness. The polis was replaced with large Hellenistic Kingdoms, rule by men who elected themselves deities (Text85). Epicurus was the founder of Epicureanism; the belief that pleasure is the highest good. He believed that only atoms and the void existed and that the gods played no active role in human affairs (Text 87). He accused the people of Rome of creating gods in there own image. He taught that a deity is an, â€Å"imperishable and blessed being,† and that the pursuit of a pleasant life meant the elimination of false ideas about the gods Text 89). Cicero was from the Roman civilization, around the Pre-Christian era. The Roman Republic had been formed; this was a republic based on a system of representatives and a separation of powers, unlike Athens direct democracy (Text 106-7). Cicero was a Roman statesman, Roman write, orator, and philosopher. He was a major figure in the last years of the republic, having been the first man who’s family was not Roman aristocracy, to have been elected into consul. He had a very distinguished political career, however, he is best known as Rome’s greatest orator and a man of letters. His writings were so great that the time he lived is often called the Age of Cicero (Text 112). He was considered an authority on the order of Plato and Aristotle. He coined the term, humanitas or humanity, meaning devotion to books, language and art (Readings 98). In the Dream of Scipio, Cicero gives insight to his views on death and the afterlife. He writes of a heaven in which, â€Å"every man who has preserved or helped his country, or makes it’s greatness even greater, is reserved a special placewhere he may enjoy an eternal life of happiness.† His god is one that is pleased by societies that are united by law and right. He writes that in death the soul escapes from the body and from what is considered life, but is actually death. So, there is no real fear in death. He says that fame and glory should not be a great concern while on earth for it is insignificant to the concerns of the soul’s discipline and the security of ones country, which lead to heaven (Readings 100-1). In his Letter to Menoeceus, Epicurus states his belief that death is nothing to fear or agonize over. He believed in the scientific atomism that denied divine intervention in human affairs, therefore, believing death was merely the atoms that make up the soul separating form the atoms that form the body and uniting with other particles to create a new form. He states that, â€Å"every good and every evil lies in sensation; but death is the privation of sensation.† He holds no belief in punishment of reward after death, heaven or hell (Hades). He says that man dreads death, â€Å"not because it will be painful when it arrives but because it pains him now as a future certainty; for that which makes no trouble for us, when it arrives is a meaningless pain when we await it.† Death is final in its extinction of consciousness (Readings 95)Socrates also believed that there was no fear in death but he also believed like Cicero, that the soul was trapped in the body and death re leased it. In the Phaedo, a narrative of what took place before Socrates’ death, Socrates is shown reasoning with his friend Simmias that philosophers are practicing dying all the time and that to practice dying and then object to death would be foolish (Readings 81). According to Socrates, a true philosopher is not concerned with the body, but with the soul, and when a man that does not care about pleasures which he has by means of the body, then he is getting very close to death. He says that, â€Å"death is, that the body separates from the soul, and remains by itself apart form the soul, and the soul, separated from the body, exists by itself apart from the body.† He believes that the body gets in the way of learning, distorting the truth. Therefore, the soul reasons best when it is completely by itself, with no senses to disturb it. â€Å"A sort of direct pathseems to take us to the conclusion that so long as we have the body with us in our enquiry, and our soul is mixed up with so great an evil, we shall never attain sufficiently what we desire, and that, we say, it the truth (Readings 82). † Philosophy is no more than the freeing and separation of the soul from the body and this is the same as death so there is nothing to fear. .u9e073a47431e436ec06d154eee4f0aa5 , .u9e073a47431e436ec06d154eee4f0aa5 .postImageUrl , .u9e073a47431e436ec06d154eee4f0aa5 .centered-text-area { min-height: 80px; position: relative; } .u9e073a47431e436ec06d154eee4f0aa5 , .u9e073a47431e436ec06d154eee4f0aa5:hover , .u9e073a47431e436ec06d154eee4f0aa5:visited , .u9e073a47431e436ec06d154eee4f0aa5:active { border:0!important; } .u9e073a47431e436ec06d154eee4f0aa5 .clearfix:after { content: ""; display: table; clear: both; } .u9e073a47431e436ec06d154eee4f0aa5 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u9e073a47431e436ec06d154eee4f0aa5:active , .u9e073a47431e436ec06d154eee4f0aa5:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u9e073a47431e436ec06d154eee4f0aa5 .centered-text-area { width: 100%; position: relative ; } .u9e073a47431e436ec06d154eee4f0aa5 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u9e073a47431e436ec06d154eee4f0aa5 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u9e073a47431e436ec06d154eee4f0aa5 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u9e073a47431e436ec06d154eee4f0aa5:hover .ctaButton { background-color: #34495E!important; } .u9e073a47431e436ec06d154eee4f0aa5 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u9e073a47431e436ec06d154eee4f0aa5 .u9e073a47431e436ec06d154eee4f0aa5-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u9e073a47431e436ec06d154eee4f0aa5:after { content: ""; display: block; clear: both; } READ: Eucalyptus trees EssayWhile Socrates, Epicurus, and Cicero all had different beliefs of death and the afterlife, they all seemed to share two main common bonds. The first is that death should not be feared. The second is that the soul is separate from the body whether it is immortal or not. The reason that they share these theories could be that they each shared a common bond themselves, philosophy, although Cicero was not considered a true philosopher. It is also possible that their beliefs reflected the society of the times and how society treated them directly, because of their personal pursuits in life.