Marketing research Assignment Example | Topics and Well Written Essays - 1500 words

Marketing research - Assignment ExampleThis paper ordain critically evaluate the theoretical aspects related to exploratory foodstuffing research to find out more(prenominal) or less marketing information and to cover letter as well as questionnaire in research.In market research, exploratory research is considered as more divert when more information is required to analyze a problem, opportunity or market related phenomenon (Wiid and Diggines, 2010, p. 55). wildcat research helps a marketer acquire more insights and develop understandings rather than collecting accurate and replicable data and this is perhaps the main reason why some exploratory researches involve in-depth interviews.To find out students opinion about the purchase of new digital melody player or any other kind of trendy products, exploratory research is more appropriate and effective since it helps the marketer clarify ambiguous situations and thus to develop ideas that would be potential for business opport unities (Zikmund and Babin, 2006, p. 51). Exploratory research is normally conducted when the marketer has to develop new products or redesign the animated products by analyzing existing demands, customers feedbacks and reviews for the existing products or competitive products etc.From the marketing perspective, digital music player companies such as Apple Inc, Sony etc that want to identify some most significant variables that their customers use to decide on whether to defile their music players. The caller-out may want to collect variables related to different segments of the market such as students, middle-aged, women etc. For the exploratory research to find out students opinion about digital music player, the company would require gathering information related to factors that either directly or indirectly affects customers decision fashioning to buy digital music players.For exploratory research to find out students opinion about digital players, the researcher needs to co llect information such as